{"id":1861,"date":"2025-07-22T11:25:18","date_gmt":"2025-07-22T17:25:18","guid":{"rendered":"https:\/\/sanjose.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1861"},"modified":"2025-08-08T15:13:31","modified_gmt":"2025-08-08T21:13:31","slug":"por-que-tu-web-se-ve-y-funciona-mal-porque-le-falta-direccion-creativa-y-estrategia","status":"publish","type":"wcb_session","link":"https:\/\/sanjose.wordcamp.org\/2025\/session\/por-que-tu-web-se-ve-y-funciona-mal-porque-le-falta-direccion-creativa-y-estrategia\/","title":{"rendered":"C\u00f3mo entrenar un Distortius Rex: Direcci\u00f3n creativa para tu web"},"content":{"rendered":"<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\"><strong>Presentado por:<\/strong><\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/sanjose.wordcamp.org\/2025\/speaker\/patricia-del-rosario-castro-aleman\/\">Patricia Castro<\/a><\/span><\/div>\n\n\n<p>Te contar\u00e9 por qu\u00e9 un sitio web sin direcci\u00f3n creativa y estrategia termina convirti\u00e9ndose en un Distortius Rex: una criatura digital sobrecargada de funciones, sin coherencia est\u00e9tica y con partes que no trabajan en armon\u00eda. Tambi\u00e9n veremos c\u00f3mo la falta de un l\u00edder que entienda los principios b\u00e1sicos del dise\u00f1o y desarrollo web puede convertir un proyecto en un verdadero dolor para el cliente a largo plazo, generando problemas de mantenimiento, escalabilidad y usabilidad.<\/p>\n\n\n\n<!--more Leer m\u00e1s-->\n\n\n\n<p>Finalmente, exploraremos c\u00f3mo un director creativo con empat\u00eda y visi\u00f3n estrat\u00e9gica conecta las necesidades del cliente con el trabajo del dise\u00f1ador y del desarrollador para dar forma a una experiencia digital coherente, funcional y memorable.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te contar\u00e9 por qu\u00e9 un sitio web sin direcci\u00f3n creativa y estrategia termina convirti\u00e9ndose en un Distortius Rex: una criatura digital sobrecargada de funciones, sin coherencia est\u00e9tica y con partes que no trabajan en armon\u00eda. Tambi\u00e9n veremos c\u00f3mo la falta de un l\u00edder que entienda los principios b\u00e1sicos del dise\u00f1o y desarrollo web puede convertir [&hellip;]<\/p>\n","protected":false},"author":17218647,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1762027200,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1817],"footnotes":""},"session_track":[46],"session_category":[],"class_list":["post-1861","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-diseno"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"1 noviembre, 2025","time":"2:00 pm"},"session_speakers":[{"id":"1817","slug":"patricia-del-rosario-castro-aleman","name":"Patricia Castro","link":"https:\/\/sanjose.wordcamp.org\/2025\/speaker\/patricia-del-rosario-castro-aleman\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1861\/revisions"}],"predecessor-version":[{"id":2947,"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1861\/revisions\/2947"}],"speakers":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1817"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/sketcharito"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1861"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}