{"id":1935,"date":"2024-09-06T08:53:48","date_gmt":"2024-09-06T14:53:48","guid":{"rendered":"https:\/\/sanjose.wordcamp.org\/2024\/?post_type=wcb_speaker&#038;p=1935"},"modified":"2024-09-24T11:07:16","modified_gmt":"2024-09-24T17:07:16","slug":"melissa-benach","status":"publish","type":"wcb_speaker","link":"https:\/\/sanjose.wordcamp.org\/2024\/speaker\/melissa-benach\/","title":{"rendered":"Melissa Benach"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Especialista en Publicidad y Mercadeo con m\u00e1s de 15 de a\u00f1os de experiencia en distintas \u00e1reas como marketing, ventas, CRM, estrategias de lealtad y retenci\u00f3n de clientes, as\u00ed como estrategias de marca a nivel regional. Cuenta con un bachillerato en Publicidad, una licenciatura en Comunicaci\u00f3n y Mercadeo adem\u00e1s de un MBA con \u00e9nfasis en Mercadeo. Actualmente est\u00e1 enfocada en el desarrollo de Brand Solutions para Walmart Connect, donde amplifica estrategias de marketing omnicanal para el sector retail a nivel regional. Tiene m\u00e1s de 10 a\u00f1os de experiencia en el desarrollo de estrategias BTL y ATL, se ha destacado por su habilidad para detectar las nuevas tendencias del mercado y proponer soluciones estrat\u00e9gicas e innovadoras, as\u00ed como una notable capacidad para trabajar en entornos din\u00e1micos, adapt\u00e1ndose r\u00e1pidamente a los cambios. Dentro de sus actuales objetivos se encuentran el establecer conexiones, dialogar y desarrollar nuevas relaciones tanto personales como profesionales, centradas en publicidad, marketing, construcci\u00f3n de marca, canales digitales y estrategias de omnicanalidad. Todo esto con la intenci\u00f3n de impulsar la acci\u00f3n y alcanzar tanto las metas comerciales propias como las de los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00edgueme en Redes Sociales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/melissa-benach-robles-449371102\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Especialista en Publicidad y Mercadeo con m\u00e1s de 15 de a\u00f1os de experiencia en distintas \u00e1reas como marketing, ventas, CRM, estrategias de lealtad y retenci\u00f3n de clientes, as\u00ed como estrategias de marca a nivel regional. Cuenta con un bachillerato en Publicidad, una licenciatura en Comunicaci\u00f3n y Mercadeo adem\u00e1s de un MBA con \u00e9nfasis en Mercadeo. [&hellip;]<\/p>\n","protected":false},"author":20965008,"featured_media":2252,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-1935","wcb_speaker","type-wcb_speaker","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/1935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/users\/20965008"}],"replies":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/comments?post=1935"}],"version-history":[{"count":3,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/1935\/revisions"}],"predecessor-version":[{"id":2435,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/1935\/revisions\/2435"}],"sessions":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2005?_embed=1&context=view"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/media\/2252"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=1935"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/speaker_group?post=1935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}