{"id":2055,"date":"2024-09-08T12:07:42","date_gmt":"2024-09-08T18:07:42","guid":{"rendered":"https:\/\/sanjose.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=2055"},"modified":"2024-09-26T11:44:57","modified_gmt":"2024-09-26T17:44:57","slug":"configuracion-de-google-en-wordpress-para-negocios","status":"publish","type":"wcb_session","link":"https:\/\/sanjose.wordcamp.org\/2024\/session\/configuracion-de-google-en-wordpress-para-negocios\/","title":{"rendered":"Configuraci\u00f3n de Google en WordPress para negocios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La charla \u00abConfiguraci\u00f3n de Google en WordPress para Negocios\u00bb te ense\u00f1ar\u00e1 de manera sencilla c\u00f3mo aprovechar las herramientas clave de Google para mejorar tu sitio web. Hablaremos de c\u00f3mo configurar Google Analytics para seguir lo que hacen tus usuarios, usar Google Search Console para mejorar el SEO y optimizar tu perfil de Google Empresa (My Business) para aprovechar las rese\u00f1as. Tambi\u00e9n veremos c\u00f3mo instalar etiquetas de Google Ads para medir los resultados de tus campa\u00f1as publicitarias. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, conocer\u00e1s Google Tag Manager, una herramienta s\u00faper \u00fatil que te permite gestionar todas tus etiquetas sin tocar el c\u00f3digo de tu sitio. Te mostraremos ejemplos pr\u00e1cticos y c\u00f3mo integrar todo esto en WordPress para que tu negocio crezca y sea m\u00e1s visible en l\u00ednea, \u00a1todo de manera f\u00e1cil y directa!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La charla \u00abConfiguraci\u00f3n de Google en WordPress para Negocios\u00bb te ense\u00f1ar\u00e1 de manera sencilla c\u00f3mo aprovechar las herramientas clave de Google para mejorar tu sitio web. Hablaremos de c\u00f3mo configurar Google Analytics para seguir lo que hacen tus usuarios, usar Google Search Console para mejorar el SEO y optimizar tu perfil de Google Empresa (My [&hellip;]<\/p>\n","protected":false},"author":23132759,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1728768600,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1919],"footnotes":""},"session_track":[31],"session_category":[36],"class_list":["post-2055","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-edificio-de-innovacion-4to-piso","wcb_session_category-marketing-y-negocios"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"12 de octubre de 2024","time":"3:30 PM"},"session_speakers":[{"id":"1919","slug":"federico-vulcano","name":"Federico Vulcano","link":"https:\/\/sanjose.wordcamp.org\/2024\/speaker\/federico-vulcano\/"}],"session_cats_rendered":"Marketing y Negocios","_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2055\/revisions"}],"predecessor-version":[{"id":2497,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2055\/revisions\/2497"}],"speakers":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/1919"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/federicovulcano"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=2055"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=2055"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=2055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}