{"id":3409,"date":"2023-09-17T20:54:32","date_gmt":"2023-09-18T02:54:32","guid":{"rendered":"https:\/\/sanjose.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=3409"},"modified":"2023-09-18T22:13:31","modified_gmt":"2023-09-19T04:13:31","slug":"google-analytics-4-para-woocommerce-analisis-de-ecommerce-de-0-a-100","status":"publish","type":"wcb_session","link":"https:\/\/sanjose.wordcamp.org\/2023\/session\/google-analytics-4-para-woocommerce-analisis-de-ecommerce-de-0-a-100\/","title":{"rendered":"Google Analytics 4 para WooCommerce, an\u00e1lisis de ecommerce de 0 a 100"},"content":{"rendered":"\n<p>WooCommerce es, de largo, el sistema de ecommerce m\u00e1s usado en WordPress y de los que m\u00e1s presencia tienen en el ecosistema de negocios online.<br>Pero necesita de un sistema de an\u00e1lisis externo que nos permita descubrir las oportunidades de mejora del rendimiento de la tienda online. En ese marco integramos Google Analytics 4 y Google Tag Manager.<br>Por desgracia, ni WordPress ni WooCommerce vienen preparados de serie para esta integraci\u00f3n.<br>En esta charla propongo una soluci\u00f3n para resolver esta carencia y poner sobre la mesa algunas de las oportunidades de negocio m\u00e1s valiosas que esta combinaci\u00f3n de herramientas te ofrece como ecommerce manager: descubrimiento de productos con mayor potencial de compra, categor\u00edas m\u00e1s exitosas, problemas en el checkout, optimizar el orden de las listas de productos, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WooCommerce es, de largo, el sistema de ecommerce m\u00e1s usado en WordPress y de los que m\u00e1s presencia tienen en el ecosistema de negocios online.Pero necesita de un sistema de an\u00e1lisis externo que nos permita descubrir las oportunidades de mejora del rendimiento de la tienda online. En ese marco integramos Google Analytics 4 y Google [&hellip;]<\/p>\n","protected":false},"author":13668985,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1699210800,"_wcpt_session_duration":5400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3120],"footnotes":""},"session_track":[93],"session_category":[92,86],"class_list":["post-3409","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-4taller-wordpress-y-desarrollo","wcb_session_category-taller","wcb_session_category-wordpress-y-desarrollo"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"5 de noviembre de 2023","time":"1:00 PM"},"session_speakers":[{"id":"3120","slug":"pablo-moratinos","name":"Pablo Moratinos","link":"https:\/\/sanjose.wordcamp.org\/2023\/speaker\/pablo-moratinos\/"}],"session_cats_rendered":"Taller, WordPress y Desarrollo","_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3409\/revisions"}],"predecessor-version":[{"id":3739,"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3409\/revisions\/3739"}],"speakers":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/3120"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/pablo-moratinos"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=3409"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=3409"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=3409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}