{"id":7010,"date":"2019-07-12T12:29:04","date_gmt":"2019-07-12T18:29:04","guid":{"rendered":"https:\/\/2019.sanjose.wordcamp.org\/?post_type=wcb_session&#038;p=7010"},"modified":"2019-07-27T13:18:17","modified_gmt":"2019-07-27T19:18:17","slug":"zmot-el-momento-clave-de-la-decision-de-compra","status":"publish","type":"wcb_session","link":"https:\/\/sanjose.wordcamp.org\/2019\/session\/zmot-el-momento-clave-de-la-decision-de-compra\/","title":{"rendered":"ZMOT el momento clave de la decisi\u00f3n de compra"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"17\" src=\"https:\/\/2019.sanjose.wordcamp.org\/files\/2019\/05\/divider-green.png\" alt=\"\" class=\"wp-image-6212\" \/><\/figure><\/div>\n\n\n\n<p> El momento cero de la verdad o ZMOT, es el proceso que experimenta el  consumidor antes de decidirse a hacer una compra. Es la b\u00fasqueda activa  de contenido antes de efectuar la compra. Aprenderemos la forma en que  los marketeros pueden aprovecharlo para posicionar sus marcas. <\/p>\n\n\n\n<p><strong>Track:<\/strong> Desarrollo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El momento cero de la verdad o ZMOT, es el proceso que experimenta el consumidor antes de decidirse a hacer una compra. Es la b\u00fasqueda activa de contenido antes de efectuar la compra. Aprenderemos la forma en que los marketeros pueden aprovecharlo para posicionar sus marcas.<\/p>\n","protected":false},"author":15382352,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1567896000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6123],"footnotes":""},"session_track":[1280519],"session_category":[],"class_list":["post-7010","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-basico-empresarial"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paD4xW-1P4","jetpack_likes_enabled":true,"session_date_time":{"date":"septiembre 7, 2019","time":"4:40 pm"},"session_speakers":[{"id":"6123","slug":"virginia-silva","name":"Virginia Silva","link":"https:\/\/sanjose.wordcamp.org\/2019\/speaker\/virginia-silva\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/7010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/7010\/revisions"}],"predecessor-version":[{"id":7315,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/7010\/revisions\/7315"}],"speakers":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/6123"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/viryi021"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=7010"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=7010"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=7010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}