{"id":6789,"date":"2019-07-12T15:05:06","date_gmt":"2019-07-12T21:05:06","guid":{"rendered":"https:\/\/2019.sanjose.wordcamp.org\/?post_type=wcb_session&#038;p=6789"},"modified":"2019-07-17T13:08:39","modified_gmt":"2019-07-17T19:08:39","slug":"content-marketing-y-el-desarrollo-de-campanas-digitales-wordpress-como-eje-central-de-nuestra-campana","status":"publish","type":"wcb_session","link":"https:\/\/sanjose.wordcamp.org\/2019\/session\/content-marketing-y-el-desarrollo-de-campanas-digitales-wordpress-como-eje-central-de-nuestra-campana\/","title":{"rendered":"Content Marketing y el desarrollo de Campa\u00f1as digitales, WordPress como eje central de nuestra campa\u00f1a"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"17\" src=\"https:\/\/2019.sanjose.wordcamp.org\/files\/2019\/05\/divider-green.png\" alt=\"\" class=\"wp-image-6212\" \/><\/figure><\/div>\n\n\n\n<p> En el momento que nos encontramos Facebook se ha postulado como una  herramienta b\u00e1sica en la construcci\u00f3n de marca y popularizaci\u00f3n de  contenidos, \u00bfpero cu\u00e1nto nos benefician sus cambios de algoritmo?; En su  proyecci\u00f3n trimestral ha dejado en descubierto que eliminar\u00e1 el Pixel y  eso nos afecta en temas de anal\u00edtica. Con esto toma mucha fuerza  construir en terreno seguro, nuestro sitio web, pero \u00bfC\u00f3mo puede  ayudarnos WordPress para llegar a nuestros objetivos de Marketing y  campa\u00f1as efectivas? <\/p>\n\n\n\n<p><strong>Track:<\/strong> Desarrollo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el momento que nos encontramos Facebook se ha postulado como una herramienta b\u00e1sica en la construcci\u00f3n de marca y popularizaci\u00f3n de contenidos, \u00bfpero cu\u00e1nto nos benefician sus cambios de algoritmo?; En su proyecci\u00f3n trimestral ha dejado en descubierto que eliminar\u00e1 el Pixel y eso nos afecta en temas de anal\u00edtica. Con esto toma mucha &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sanjose.wordcamp.org\/2019\/session\/content-marketing-y-el-desarrollo-de-campanas-digitales-wordpress-como-eje-central-de-nuestra-campana\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abContent Marketing y el desarrollo de Campa\u00f1as digitales, WordPress como eje central de nuestra campa\u00f1a\u00bb<\/span><\/a><\/p>\n","protected":false},"author":15111745,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1567876800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6119],"footnotes":""},"session_track":[1280519],"session_category":[],"class_list":["post-6789","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-basico-empresarial"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paD4xW-1Lv","jetpack_likes_enabled":true,"session_date_time":{"date":"septiembre 7, 2019","time":"11:20 am"},"session_speakers":[{"id":"6119","slug":"mhack-redcom","name":"Mhack Redcom","link":"https:\/\/sanjose.wordcamp.org\/2019\/speaker\/mhack-redcom\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6789\/revisions"}],"predecessor-version":[{"id":7480,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6789\/revisions\/7480"}],"speakers":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/6119"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/mhackredcom"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=6789"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=6789"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=6789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}