{"id":5922,"date":"2019-07-11T14:20:28","date_gmt":"2019-07-11T20:20:28","guid":{"rendered":"https:\/\/2019.sanjose.wordcamp.org\/?post_type=wcb_session&#038;p=5922"},"modified":"2019-07-11T17:40:46","modified_gmt":"2019-07-11T23:40:46","slug":"mastering-your-companys-brand-image","status":"publish","type":"wcb_session","link":"https:\/\/sanjose.wordcamp.org\/2019\/session\/mastering-your-companys-brand-image\/","title":{"rendered":"Mastering Your Company&#8217;s Brand Image"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"17\" src=\"https:\/\/2019.sanjose.wordcamp.org\/files\/2019\/05\/divider-green.png\" alt=\"\" class=\"wp-image-6212\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Do your customers and your prospects have an accurate image of your company values and strengths? Branding is not your business name, logo, or color scheme. Rather, your brand is how *others* perceive your business. This talk will help you build a successful brand image for your company. We&#8217;ll explore brand consistency beyond just the logo and colors, and help you take control over how your customers view your brand. When your current and potential customers have a clear grasp of your brand, they will in turn become brand advocates for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Track:<\/strong> Desarrollo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do your customers and your prospects have an accurate image of your company values and strengths? Branding is not your business name, logo, or color scheme. Rather, your brand is how *others* perceive your business. This talk will help you build a successful brand image for your company. We&#8217;ll explore brand consistency beyond just the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sanjose.wordcamp.org\/2019\/session\/mastering-your-companys-brand-image\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abMastering Your Company&#8217;s Brand Image\u00bb<\/span><\/a><\/p>\n","protected":false},"author":858692,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1567874400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5921],"footnotes":""},"session_track":[1280518],"session_category":[],"class_list":["post-5922","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-diseno-y-mercadeo"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paD4xW-1xw","jetpack_likes_enabled":true,"session_date_time":{"date":"septiembre 7, 2019","time":"10:40 am"},"session_speakers":[{"id":"5921","slug":"jessi-gurr","name":"Jessi Gurr","link":"https:\/\/sanjose.wordcamp.org\/2019\/speaker\/jessi-gurr\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/5922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/5922\/revisions"}],"predecessor-version":[{"id":7277,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/5922\/revisions\/7277"}],"speakers":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/5921"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/jessigurr"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=5922"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=5922"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=5922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}