{"id":1352,"date":"2017-07-27T04:54:18","date_gmt":"2017-07-27T04:54:18","guid":{"rendered":"https:\/\/2017.sanjose.wordcamp.org\/?post_type=wcb_session&#038;p=1352"},"modified":"2017-09-30T16:26:03","modified_gmt":"2017-09-30T16:26:03","slug":"gamification-como-herramienta-de-marketing","status":"publish","type":"wcb_session","link":"https:\/\/sanjose.wordcamp.org\/2017\/session\/gamification-como-herramienta-de-marketing\/","title":{"rendered":"Gamification como herramienta de marketing"},"content":{"rendered":"<p>La teor\u00eda de la ludificaci\u00f3n (gamification) tiene cerca de 20 a\u00f1os de existir, con una serie de ejemplos de \u00e9xito bastante significativos para las empresas que los aplicaron. Las empresas se vuelcan cada vez al mundo digital son un claro panorama de c\u00f3mo guiar a su p\u00fablico (externo o interno) en la direcci\u00f3n correcta. Gamification es un area a\u00fan sin explorar en el pa\u00eds y en esa medida sus alcances en distintas \u00e1reas bajo un esquema digital, son realmente amplias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La teor\u00eda de la ludificaci\u00f3n (gamification) tiene cerca de 20 a\u00f1os de existir, con una serie de ejemplos de \u00e9xito bastante significativos para las empresas que los aplicaron. Las empresas se vuelcan cada vez al mundo digital son un claro panorama de c\u00f3mo guiar a su p\u00fablico (externo o interno) en la direcci\u00f3n correcta. Gamification &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sanjose.wordcamp.org\/2017\/session\/gamification-como-herramienta-de-marketing\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abGamification como herramienta de marketing\u00bb<\/span><\/a><\/p>\n","protected":false},"author":319559,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1504445100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/0B7mE8KxvoA4JMHNWR0ZUd3llZTA\/view?usp=sharing","_wcpt_session_video":"","_wcpt_speaker_id":[1215],"footnotes":""},"session_track":[35680],"session_category":[],"class_list":["post-1352","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-amon"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8zBjl-lO","jetpack_likes_enabled":true,"session_date_time":{"date":"septiembre 3, 2017","time":"1:25 pm"},"session_speakers":[{"id":"1215","slug":"karla-carvajal","name":"Karla Carvajal","link":"https:\/\/sanjose.wordcamp.org\/2017\/speaker\/karla-carvajal\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/319559"}],"version-history":[{"count":4,"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1352\/revisions"}],"predecessor-version":[{"id":1494,"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1352\/revisions\/1494"}],"speakers":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1215"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1352"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1352"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}