{"id":886,"date":"2016-09-29T06:28:25","date_gmt":"2016-09-29T06:28:25","guid":{"rendered":"http:\/\/2016.sanjose.wordcamp.org\/?post_type=wcb_speaker&#038;p=886"},"modified":"2016-10-13T16:31:54","modified_gmt":"2016-10-13T16:31:54","slug":"jose-neira","status":"publish","type":"wcb_speaker","link":"https:\/\/sanjose.wordcamp.org\/2016\/speaker\/jose-neira\/","title":{"rendered":"Jos\u00e9 Neira"},"content":{"rendered":"<p>Jos\u00e9 Neira es Ingeniero en Inform\u00e1tica, empresario, desarrollador web y consultor de Marketing online con \u00e9nfasis en SEO y WordPress. Es chileno y vive en Costa Rica desde hace 11 a\u00f1os, en los cuales se ha desempe\u00f1ado como Desarrollador Web, Dise\u00f1ador Gr\u00e1fico, Consultor de Marketing Online\u00a0y SEO. Ha desarrollado muchas campa\u00f1as de marketing en Google Adwords, Social Media\u00a0y\u00a0Publicidad online en Chile y Costa Rica.<\/p>\n<p><!--more--><br \/>\nAdem\u00e1s, ha creado una plataforma\u00a0 para la creaci\u00f3n de sitios web basados en WordPress para gente que no sabe programar,\u00a0 <a href=\"https:\/\/Siversal.com\">https:\/\/Siversal.com<\/a>, la cual cuenta con una academia online en desarrollo, en la cual ense\u00f1a distintas t\u00e9cnicas de marketing como inbound marketing, email marketing, SEO, entre otras.<\/p>\n<p> Tiene un podcast en Itunes e Ivoox (<a href=\"http:\/\/www.culturamlm.com\/\">http:\/\/www.CulturaMLM.com<\/a>)\u00a0en el cual provee ayuda y tips de marketing online para gente que hace marketing multinivel. Este sitio web tiene una zona de miembros la cual cuenta con la misma academia online de Siversal.com<\/p>\n<p>Aprenderemos la teor\u00eda y pr\u00e1ctica del Inbound marketing, veremos porqu\u00e9 es tan efectivo y aprenderemos a aplicarlo s\u00f3lo con WordPress y ciertos plugins.<\/p>\n<p>En su charla &#8220;Inbound Marketing con WordPress&#8221; veremos en lo siguiente.<br \/>\n-Aprendiendo Inbound Marketing<\/p>\n<p>-Atraer desconocidos a nuestro sitio (Blog, Palabras clave, publicaciones sociales)<\/p>\n<p>-Convertir visitas en Leads (formularios, CTA, Landing Pages)<\/p>\n<p>-Cerrar: De Leads a Clientes (CRM, Email, Workflows)<\/p>\n<p>-Complacer: De Clientes a promotores (Encuestas, contenido inteligente, Monitorizaci\u00f3n social)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Neira es Ingeniero en Inform\u00e1tica, empresario, desarrollador web y consultor de Marketing online con \u00e9nfasis en SEO y WordPress. Es chileno y vive en Costa Rica desde hace 11 a\u00f1os, en los cuales se ha desempe\u00f1ado como Desarrollador Web, &hellip; <a href=\"https:\/\/sanjose.wordcamp.org\/2016\/speaker\/jose-neira\/\">Continue reading <span class=\"assistive-text\">Jos\u00e9 Neira<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":319559,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-886","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7DKHr-ei","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/eb0759883dd7e3cfe42fab98b8f2438e60c2658d1fec8b78d94983ebb22a25ca?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/eb0759883dd7e3cfe42fab98b8f2438e60c2658d1fec8b78d94983ebb22a25ca?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/eb0759883dd7e3cfe42fab98b8f2438e60c2658d1fec8b78d94983ebb22a25ca?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/eb0759883dd7e3cfe42fab98b8f2438e60c2658d1fec8b78d94983ebb22a25ca?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/eb0759883dd7e3cfe42fab98b8f2438e60c2658d1fec8b78d94983ebb22a25ca?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/eb0759883dd7e3cfe42fab98b8f2438e60c2658d1fec8b78d94983ebb22a25ca?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/319559"}],"replies":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=886"}],"version-history":[{"count":4,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/886\/revisions"}],"predecessor-version":[{"id":1088,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/886\/revisions\/1088"}],"sessions":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/964?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=886"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/speaker_group?post=886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}