{"id":1039,"date":"2016-10-08T01:27:06","date_gmt":"2016-10-08T01:27:06","guid":{"rendered":"http:\/\/2016.sanjose.wordcamp.org\/?post_type=wcb_session&#038;p=1039"},"modified":"2016-10-10T16:30:29","modified_gmt":"2016-10-10T16:30:29","slug":"como-generar-leads-y-clientes-usando-publicidad-pagada-en-facebook","status":"publish","type":"wcb_session","link":"https:\/\/sanjose.wordcamp.org\/2016\/session\/como-generar-leads-y-clientes-usando-publicidad-pagada-en-facebook\/","title":{"rendered":"C\u00f3mo generar leads y clientes usando publicidad pagada en Facebook."},"content":{"rendered":"<p>La charla va a iniciar con una breve introducci\u00f3n de quien soy yo, los resultados que he obtenido con inbound marketing usando publicidad pagada en Facebook y de lo que les voy a hablar en mi presentaci\u00f3n.<\/p>\n<p>Seguido de esto, voy a ense\u00f1ar la estructura del modelo que utilizo para generar leads y clientes por medio de anuncios en Facebook, webinars, paginas de captura y formularios.<\/p>\n<p><!--more--><\/p>\n<p>Luego voy a presentar un caso de estudio con los resultados obtenidos incluyendo los anuncios, las paginas, los costos, el retorno de inversion, entre otros.<\/p>\n<p>Finalmente voy a dar una gu\u00eda que los invitados podr\u00e1n usar para crear sus propios embudos de ventas con el fin de obtener leads y clientes por medio de Facebook.<\/p>\n<p>Los embudos de ventas se pueden crear con plugins de WordPress o utilizando otras herramientas.<\/p>\n<hr \/>\n<p>The talk will start with a brief introduction of who I am, the results I have obtained using paid advertising inbound marketing on Facebook and what I will speak in my presentation.<\/p>\n<p>Following this, I will teach the structure of the model I use to generate leads and customers through ads on Facebook, webinars, capture pages and forms.<\/p>\n<p>Then I will present a case study with results including ads, pages, costs, return on investment, among others.<\/p>\n<p>Finally I&#8217;ll give you a guide that guests can use to create their own sales funnels in order to get leads and customers through Facebook.<\/p>\n<p>Sales funnels can be created with WordPress plugins or using other tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La charla va a iniciar con una breve introducci\u00f3n de quien soy yo, los resultados que he obtenido con inbound marketing usando publicidad pagada en Facebook y de lo que les voy a hablar en mi presentaci\u00f3n. Seguido de esto, &hellip; <a href=\"https:\/\/sanjose.wordcamp.org\/2016\/session\/como-generar-leads-y-clientes-usando-publicidad-pagada-en-facebook\/\">Continue reading <span class=\"assistive-text\">C\u00f3mo generar leads y clientes usando publicidad pagada en Facebook.<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":319559,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1478356200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1100],"footnotes":""},"session_track":[5771],"session_category":[],"class_list":["post-1039","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-blogger"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7DKHr-gL","session_date_time":{"date":"November 5, 2016","time":"2:30 pm"},"session_speakers":[{"id":"1100","slug":"esteban-gomez","name":"Esteban G\u00f3mez","link":"https:\/\/sanjose.wordcamp.org\/2016\/speaker\/esteban-gomez\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/319559"}],"version-history":[{"count":6,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1039\/revisions"}],"predecessor-version":[{"id":1242,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1039\/revisions\/1242"}],"speakers":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1100"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1039"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1039"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}