{"id":1033,"date":"2016-10-08T01:23:55","date_gmt":"2016-10-08T01:23:55","guid":{"rendered":"http:\/\/2016.sanjose.wordcamp.org\/?post_type=wcb_session&#038;p=1033"},"modified":"2016-10-10T16:27:17","modified_gmt":"2016-10-10T16:27:17","slug":"modern-social-media-marketing-insights","status":"publish","type":"wcb_session","link":"https:\/\/sanjose.wordcamp.org\/2016\/session\/modern-social-media-marketing-insights\/","title":{"rendered":"Modern social media marketing insights."},"content":{"rendered":"<p>La estructura de esta presentaci\u00f3n se basar\u00e1 primero en explicar el contexto del social media marketing. Con social media marketing se entiende la distribuci\u00f3n de un mensaje a trav\u00e9s de las diferentes plataformas de comunicaci\u00f3n online. Se explicara el cambio dr\u00e1stico que ha habido en los \u00faltimos a\u00f1os y los impactos que ha tenido en los negocios alrededor del mundo. Esta explicaci\u00f3n introducir\u00e1 la presentaci\u00f3n ya que es importante que la audiencia se informe un poco y vea el tema desde un punto de vista m\u00e1s amplio.<\/p>\n<p><!--more--><br \/>\nUna vez dada la explicaci\u00f3n del contexto del social media marketing, se hablar\u00e1 de temas pr\u00e1cticos y aplicables que podr\u00e1n utilizar los negocios para crecer sus audiencia, conseguir seguidores, y aumentar sus ventas. Por ejemplo, estrategias para distribuir un mismo usuario a 3,4 o mas canales de comunicaci\u00f3n efectivamente y finalmente convertirlo en un cliente.<\/p>\n<p>Se explicar\u00e1 en detalle los diferentes canales de comunicaci\u00f3n y como crear mensajes efectivos para las distintas redes sociales y canales de comunicaci\u00f3n como Facebook, Instagram, Snapchat, email marketing y contenido en sus websites.<\/p>\n<p>Este es un tema fundamental porque todo negocio que tenga un servicio o producto, necesita clientes. Y todos los clientes se encuentran en las redes sociales. Sin embargo, la manera de convertir a usuario de una red social a un cliente, requiere conocimiento del contexto de las plataformas.<\/p>\n<p>Finalmente, se presentar\u00e1 un estudio de caso con uno de mis negocios que ha crecido r\u00e1pidamente con las estrategias presentadas. Con una utilizaci\u00f3n de social media marketing, funnels, email marketing, plataformas como WordPress y Shopify, y buen contenido, cualquier negocio es capaz de crecer sin una inversi\u00f3n millonaria.<\/p>\n<hr \/>\n<p>The structure of this presentation will be based first to explain the context of social media marketing. With social media marketing means the distribution of a message across different platforms of online communication. The dramatic change that has occurred in recent years and the impact it has had on businesses around the world to explain. This explanation will introduce the presentation as it is important that the audience is a little report and see the issue from a broader point of view.<\/p>\n<p>Once given the explanation of the context of social media marketing, will discuss practical and applicable issues that businesses can use to grow their audience, get followers, and increase your sales. For example, strategies to distribute one or more user to 3.4 effectively communication channels and finally into a customer.<\/p>\n<p>It will be explained in detail the different communication channels and how to create effective messages for various social networks and communication channels such as Facebook, Instagram, Snapchat, email marketing and content on their websites.<\/p>\n<p>This is a fundamental issue for any business that has a product or service, customers need. And all customers are in social networks. However, how to make user of a social network to a customer, it requires knowledge of the context of the platforms.<\/p>\n<p>Finally, a case study with one of my business has grown rapidly with the strategies presented will be presented. With use of social media marketing, funnels, email marketing, and Shopify platforms like WordPress, and good content, any business can grow without a huge investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La estructura de esta presentaci\u00f3n se basar\u00e1 primero en explicar el contexto del social media marketing. Con social media marketing se entiende la distribuci\u00f3n de un mensaje a trav\u00e9s de las diferentes plataformas de comunicaci\u00f3n online. Se explicara el cambio &hellip; <a href=\"https:\/\/sanjose.wordcamp.org\/2016\/session\/modern-social-media-marketing-insights\/\">Continue reading <span class=\"assistive-text\">Modern social media marketing insights.<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":319559,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1478345100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1103],"footnotes":""},"session_track":[5771],"session_category":[],"class_list":["post-1033","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-blogger"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7DKHr-gF","session_date_time":{"date":"November 5, 2016","time":"11:25 am"},"session_speakers":[{"id":"1103","slug":"sebastian-gomez","name":"Sebasti\u00e1n G\u00f3mez","link":"https:\/\/sanjose.wordcamp.org\/2016\/speaker\/sebastian-gomez\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/319559"}],"version-history":[{"count":8,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1033\/revisions"}],"predecessor-version":[{"id":1230,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1033\/revisions\/1230"}],"speakers":[{"embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1103"}],"wp:attachment":[{"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1033"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sanjose.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}